Daft Assumptions CEO's Make When Building A Brand
Every business has a brand - even yours.
When you’re a CEO, you are buzzing to get your business set up, overflowing with ideas and short on cash. It’s important to “go live” and start generating revenue before running out of capital. This definitely drives a sense of urgency to launch quickly. Once the strategy and goals are well defined, it’s all systems go...
But isn’t something missing?
It’s a major challenge for a business to establish a brand because of the lack of funds, resources, people and time. Yet branding is what makes your company attractive to investors, consumers and future employees. Your brand is the relationship you have with your customers and relationships are not built overnight. A lot of entrepreneurs have difficulty with branding because they prioritize product development and sales before meaning and experience. A company that doesn’t have a well-defined brand will have trouble with differentiation in the marketplace and with generating media awareness.
There’s tremendous value in branding. So why wouldn’t you want to build a brand of your own? Your company has the ability to have a powerful, meaningful message that will encompass your brand identity, visibility and purpose, which will lead you to success. Over time, a strong brand can become one of the most valuable assets a business can own, so it’s worth investing a little time and effort in developing yours.
Never lose focus of your company’s story because every business or product needs a branding plan. It’s easy to do brand damage that can take years to repair, so we want to help you to avoid making daft assumptions when branding your business.
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